What so special about us? Read on to learn more!

About us

everyday baby is your choice of smart, innovative products that makes parenting easier.
The journey towards giving parents a moment’s peace of mind and babies and toddlers a happy day everyday has just begun!
Our passion to make things easier, better and safer for parents and their babies and toddlers drives us to find new and better solutions to everyday difficulties. The first products are only scratching the surface of the journey that we have begun together with babies, toddlers, parents and grandparents all over the world. But our goal is not only to give you what you want – but also what you thought was not possible to get and only wished you could!
Made by Sweden! All the products are developed, designed and tested in Sweden for your peace of mind. With its base in the tech city of Lund, world-leading expertise is always close at hand and makes it a strategic location for developing leading products.


Through innovation, nice design and new thinking, we want to make the parenthood all over the world easier, better and safer!


We believe that through innovative products that are nicely designed and with the best and safest materials our heroes around the world can become their best self!

Video presentation

Photo from Business Challange – Swedens largest competition for young companies where everyday baby won first prize in catagory “Best company of the year”