Everyday Baby started with the idea of changing our industry from the ground up. We want to be an inspiring force that challenges and shakes up the universe of baby products. All to make it easier for you as a parent to choose healthy and safe alternatives – and ultimately create a better world for all children.
Yes, we know we've taken on a big challenge. But we're just like most other parents out there – a little worried, very engaged, and always on the lookout for the best for our little ones. We know that parents seek security and quality – we want to do right and choose right for our children who can't choose for themselves. That's why we see the choice of materials as an opportunity to together create a sustainable and healthy future for our little ones. Health means different things to everyone; for us, it's that we don't take chances with what ends up in our children's bodies.
Therefore, our vision is a society free from uncertain plastic in baby products. Where the first choice for parents is glass baby bottles – whether they come from us or someone else. We want to create a positive change, one glass bottle at a time, and hope that you want to join us on this journey.
Andreas Bengtsson, Dad to Milton 8 and Ellie 5 and Co-founder of Everyday Baby