About us
Everyday Baby was founded on a simple idea – that baby products should be as safe as they are well-designed. We want to make it easier for parents to choose healthy and safe alternatives through products where material choices, function, and sustainability are central. Our goal is to create a better future for our children, one glass bottle at a time.
Our vision
Our vision is a society free from unsafe plastics in children's products. Everyday Baby wants to be parents' natural choice for safe and sustainable products.
Together, we are building a better future for our little ones, one glass bottle at a time.
Our Why
Everyday Baby started with the idea of changing our industry from the ground up. We want to be an inspiring force that challenges and shakes up the world of baby products, all to make it easier for you as a parent to choose healthy and safe options – and ultimately create a better world for all children.
Yes, we know we've taken on a big challenge. But we are just like most other parents out there – somewhat anxious, very committed, and always looking for the best for our little ones. We understand that parents seek security and quality – we want to do what is right and make the right choices for our children who cannot choose for themselves. Therefore, we see the choice of materials as an opportunity to jointly create a sustainable and healthy future for our little ones. Health means different things to everyone, but for us, it means that we do not take risks with what goes into our children's bodies.
Our vision is therefore a society free from unsafe plastics in baby products, where the first choice for parents is glass baby bottles – whether they come from us or someone else. We want to create positive change, one glass bottle at a time, and we hope you want to join us on this journey.
Our story
My name is Andreas and I am a father to two little ones (who are growing up), a six-year-old and a nine-year-old. I remember my early days as a new father – how overwhelmed I felt by all the choices I had to make, but at the same time, I understood the enormous responsibility that came with being a parent. One area that particularly caught my attention was the large number of plastic products intended for children. I'm not a big fan of plastic myself – yes, it's a wonderfully functional material that makes life easier in many ways. But I don't think it should be the first choice when it comes to products for children, especially not for baby bottles and food products that are heated and put in the mouth.
Studies show that *all plastic releases microplastics when heated and used repeatedly. In addition, some plastics leach harmful substances to a greater extent. After scanning the market and eventually having to order from a niche eco-shop, I decided to start Everyday Baby together with two friends, Edon and Fredrik.
"Everyday" because the products should be usable without problems or worries, every day. We know that parents want the best for their children, and you shouldn't need a master's degree in environmental toxicology to buy a baby bottle. We want to make it easy for parents to make healthy and sustainable choices.
That's why our baby bottles are made of glass coated with silicone, with a small plastic part to ensure functionality. This part never comes into contact with food, heat, or the baby's mouth. Glass is a safe, fresh, and reliable material that does not leach any substances and has been used for generations.
I don't want to scare anyone – being a parent is hard enough as it is. But we know very little about microplastics and the long-term health effects of plastic, especially on young children. I just feel, why take the risk? Choose a glass bottle instead.
*According to a Study at Trinity College Dublin, published in Nature Food, where baby bottles, which account for up to 82% of the global market, were tested.