Microplastics
*All plastic baby bottles leak microplastics, from hundreds of thousands to millions every time they are used. We don't yet know what it does to the body, but one thing is certain - it can't be good! Studies show that substances in plastic are endocrine disruptors, can reduce cognitive ability, and decrease fertility. It is clear that we have been affected by this over time, as more adults than ever are struggling to conceive.
Our vision
Our vision is a society free from unsafe plastics in children's products. Everyday Baby wants to be parents' natural choice for safe and sustainable products.
Together, we are building a better future for our little ones, one glass bottle at a time.
Our Why
Everyday Baby started with the idea of changing our industry from the ground up. We want to be an inspiring force that challenges and shakes up the world of baby products, all to make it easier for you as a parent to choose healthy and safe options – and ultimately create a better world for all children.
Yes, we know we've taken on a big challenge. But we are just like most other parents out there – somewhat anxious, very committed, and always looking for the best for our little ones. We understand that parents seek security and quality – we want to do what is right and make the right choices for our children who cannot choose for themselves. Therefore, we see the choice of materials as an opportunity to jointly create a sustainable and healthy future for our little ones. Health means different things to everyone, but for us, it means that we do not take risks with what goes into our children's bodies.
Our vision is therefore a society free from unsafe plastics in baby products, where the first choice for parents is glass baby bottles – whether they come from us or someone else. We want to create positive change, one glass bottle at a time, and we hope you want to join us on this journey.
Our story
My name is Andreas, and I am a father to two little ones (who are getting big), a six-year-old and a nine-year-old. I remember my early days as a new father – how overwhelmed I felt by all the choices I had to make, but at the same time, I understood the enormous responsibility that came with being a parent. One area that particularly caught my attention was the large number of plastic products intended for children. I'm not a big fan of plastic myself – yes, it's a wonderfully functional material that makes life easier in many ways. But I don't think it should be the first choice when it comes to products for children, especially not for baby bottles and food products that are heated and put in their mouths.
Studies show that *all plastic releases microplastics when heated and used repeatedly. Furthermore, some plastics leach harmful substances to a greater extent. After scanning the market and eventually having to order from a niche eco-store, I decided to start Everyday Baby with two friends, Edon and Fredrik.