Our Vision
is a society free from unsafe plastics in children's products. Everyday Baby aims to be the obvious choice for parents seeking safe and sustainable products. Together, we are building a better future for our little ones, one glass bottle at a time
Our Why
Everyday Baby started with the idea of transforming our industry from the ground up. We want to be an inspiring force that challenges and shakes up the world of baby products, all to make it easier for you as a parent to choose healthy and safe options - and ultimately create a better world for all children.
Yes, we know we've taken on a big challenge. But we are just like most other parents out there - somewhat worried, highly committed, and always searching for the best for our little ones. We understand that parents seek security and quality - we want to do the right thing and make the right choices for our children who can't choose for themselves. That's why we see the choice of materials as an opportunity to create a sustainable and healthy future for our little ones together. Health means different things to everyone, but for us, it means not taking risks with what enters our children's bodies.
Our vision is therefore a society free from uncertain plastics in baby products, where the first choice for parents is glass baby bottles - whether they come from us or someone else. We want to create positive change, one glass bottle at a time, and we hope you'll join us on this journey.
Andreas, Dad to Milton and Ellie and Co-founder of Everyday Baby
Our Story
My name is Andreas, and I’m a father of two little ones (who are starting to grow up), a six-year-old and a nine-year-old. I remember my early days as a new dad - how overwhelmed I felt by all the choices I had to make, yet at the same time, I understood the immense responsibility that came with being a parent. One area that particularly caught my attention was the vast amount of plastic products intended for children. Personally, I’m not a big fan of plastic - yes, it’s a fantastic, functional material that makes life easier in many ways. But I don’t think it should be the first choice when it comes to products for children, especially not for baby bottles and food products that are heated and put into their mouths.
Studies show that *all plastics release microplastics when heated and used repeatedly. Additionally, some plastics leak harmful substances to a greater extent.
After scanning the market and eventually having to order from a niche eco-store, I decided, along with two friends, Edon and Fredrik, to start Everyday Baby. "Everyday" because the products should be usable without problems and worries every day. We know that parents want the best for their children, and you shouldn’t need a master’s degree in environmental toxicology to buy a baby bottle. We want to make it easy for parents to make healthy and sustainable choices. That’s why our baby bottles are made of glass coated with silicone, with a small plastic part to ensure functionality. It never comes into contact with food, heat, or the baby’s mouth. Glass is a safe, fresh, and reliable material that doesn’t leak any substances and has been used for generations.
I don’t want to scare anyone - it’s hard enough being a parent as it is. But we know very little about microplastics and the long-term health effects of plastics, especially on small children. I just feel, why take the risk? Choose a glass bottle instead!
*Acording to Study at Trinity College Dublin, published in nature foods. where Baby bottles that in total make up to 82% of the world market was tested.